Interim Digital Marketing Professional

Hej, I’m Max! ✌️

With over nine years of experience, I craft data-driven strategies that unlock impactful results and maximize performance for brands across diverse industries. My expertise spans strategy, content, and execution, sharpened through successful engagements as an Interim Head of Marketing, managing 7-figure budgets with confidence.

Ready to see your brand reach new heights?

Explore my expertise below.

Unlock the Power of Digital Marketing

Seeking an experienced Senior Digital Marketing Freelancer/Consultant? Look no further.

I combine a keen eye for creativity and storytelling with performance-driven strategies, crafting compelling campaigns that deliver impactful results. Whether your goal is increased sales, leads, or engagement, I’ll navigate the online landscape to achieve it.

Let’s unlock your brand’s potential!

9+ years of digital marketing expertise: 9+ years of experience in freelancing, entrepreneurship, agency & commercial (e.g. BMW & Amazon) guiding businesses across industries to success through strategic digital marketing & e-commerce solutions.
100% Client Satisfaction Rate in Freelance & Interim Head of Roles: 5+ years exceeding expectations as a freelance Interim Head of Digital Marketing, with a consistent record of happy clients. Results speak louder than words!
Remote availability; travel optional: Currently based in Australia (until 2024), but fluent in flexibility (100% remote projects worldwide; but travel to Germany is an option too)!

Services

Connecting the Dots in Digital

I’m a Digital Marketing Generalist with a passion for connecting the dots. I craft holistic strategies that connect powerful brand messaging and targeted paid & organic campaigns, delivering measurable results that drive your business forward.

1. Strategy

No matter your business or industry, I start with a rock-solid digital strategy that drives demand, awareness, and conversions, and use the right audience triggers to ensure your message resonates and leads to action.

Digital Marketing Strategy
Content Marketing & Social Media Strategy
Competitor Analysis
Channel Audits
Media Planning & Forecasting
Reportings

2. Content

Strategies need compelling stories. With a a keen eye for aesthetics and a flair for storytelling, I transform your brand values into unique messaging across text, image, and video, fueled by creativity and authenticity.

Content Planning
Content Creation (Text)
Social Media, Website Content & Newsletter Marketing
Influencer & Creator Management
Community Management & Engagement
Social Listening

3. Performance

Understanding your „why“ is crucial. I guide your target audience through the sales funnel using the optimal mix of organic and paid channels, turning messages into actionable insights and measurable results.

Sales Funnel Strategy (part of Digital Marketing Strategy)
Performance & Growth Management on Meta & Google Ads
Tracking & Tagging (with 3rd level support)
Managing external partners

Included Services

Part of the Deal

Leadership

Experience across different industries in senior leadership roles, and managing +15 people.

Coaching

Sparring Partner, Mentor & Coach. Supporting and training team members is part of the deal.

References

What Clients Say About My Work

"I’m confident you won't find anyone better to handle your digital strategy and marketing than Max! Max has served as our interim Head of Digital Marketing for over 2.5 years now. Responsible for all digital processes and actions in our company, Max set up new strategies, conducted marketing and content campaigns, reached new customers online through cutting-edge performance ads, and converted them into customers. I highly recommend Max for any senior or leading position in digital marketing!"

Portfolio

Recent Projects

Six years, diverse clients: insurance, cars, groceries, fashion, retail. Now, I’m neck-deep in beer. Why? Intrigued?

Don’t worry, I’m still your marketing Swiss army knife. But for now, let’s explore the hops and barley side of things.

See my project for my long-term client, Schneider Weisse, where I built a Digital Marketing & Social Media Strategy that led to some incredible numbers. > See project

"Max hat uns als Digitaler Marketingberater bei unserem Projekt in der Energiebranche unterstützt. Dabei hat er uns mit seiner Expertise im Bereich der Content & Performance Strategie super unterstützt und auf Anhieb unsere Digitalthemen direkt vorangetrieben!"

Chief of StaffOctopus Energy Germany GmbH

Bold, confident and successful. Schneider Weisse’s Love Beer launch was pure fun. Unpack the successful Social Media Strategy here.

> See project

A new website, a brand-new Social Media Strategy and so on. So much to uncover in our product launch for Schneider’s Landbrauerei.

> See project

References

Hear From My Clients

"Max’s leadership style is inclusive, fostering an environment where every team member feels valued and empowered to contribute their best. Max leads by example, displaying integrity, resilience, and a strong work ethic in all his endeavors. In terms of internal stakeholder management, Max builds and maintains positive relationships across various departments and levels. He is highly organised, detail-oriented, and delivers high-quality work within deadlines. Max approaches every project with enthusiasm and a commitment to excellence and continuous improvement. I have no hesitation in recommending Max for any role. Max has an incredible work ethic, love of learning and is an asset to any organisation."